Asset creation for PetWise brands
As a Multimedia Editor, I worked in a creative department of six people to create assets to advertise PetWise’s products. Here are some samples of each of the types of assets I created.
Product, In-Use, and Lifestyle Photo Editing
Video Editing
Product Showcase
This is the main type of video asset I made at PetWise. I worked with product development and another writer to create the copy, operated the B camera in our in-house studio, edited the footage together, and for this particular campaign I created and presented a workflow for Lumetri to the team to create a standardized color look across all the ads.
Instructional Videos
This is another type of video Petwise delivers to its vendors to advertise - a “how to” video.
In the case of the Ascentials marketing campaign, I used Photoshop, Illustrator, After Effects, and Premiere to create the graphic, photo, and video elements needed.
Cinematography
Another part of my job at PetWise is to support the studio during video shoots as a camera operator. This task extends from shooting to set up and taking down lights, organization and cleaning of gear. I worked with both natural and studio lighting setups in these product-centric shoots.
Graphic Design
Another part of my job at PetWise was to create A+ graphics for eCommerce listings which illustrate the product’s features. I worked with branded templates and I also created original designs based on a company’s branding kit.
PetWise Brands
